The constant urge to post on social media, driven by wanting to be visible and relevant all the time, has become the defining characteristic of a certain stratum of people in our times. It offers a feeling of being watched, performing and contributing. And in the process—right from personalities on the top to aspirational life-coaches—people are throwing around garbage or in-process uncertain, unshaped fluff that the world would be better off not consuming until it has gained some genuine ground and has reliable informational value. It could be done for signalling. But a signal is effective only if the intended target is clear and the chosen medium of transmission aligns with the target with significant precision, so that there’s minimal unintended loss. For precise targeting, you can’t use a dispersed medium. And if a dispersed medium is used, then probably you don’t intend precision. You intend collective and widespread phenomena like mass-opinion, chaos, panic, doubt, uncertainty, or divided opinion amplification. This behaviour manifests everywhere: from our workplaces to WhatsApp groups to other social settings.
Anyhow, I must point out: the em dash above has come from my own keystrokes! I didn’t know of the existence of this character nor notice it as distinct until AI pushed it on the world relentlessly. And it took me some time to figure out how to type it. It is strangely satisfying that I can do what AI does.


