According to a survey 93% of the youth in the cities prefer arranged marriage. I believe that everything in the market, right from what sells to the hottest trends, is driven by what women want. Though it is never very clear what women want, and it is also not possible that all women want same things, the market is definitely driven by a section of females. It may not represent the views of the majority, but it creates an environment where most others would want to follow. And women pull children and men with them. So if you please the female customers, the rest come automatically. That explains why Ham Aaapke Hain Kaun was such a big hit. During my childhood days at Bilaspur I noticed that a popular advertizing punchline for any movie or a sale was Mahilaaon ki Vishaal Bheed. I used to shift words and say Vishaal Mahilaon ki Bheed and laugh to myself.
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