My wife works in a manufacturing and services company. Because of the lockdown, she's working from home now. And very soon, her way of working has become like how mine used to be until recently in an IT services company - staying on conference calls all day. While it's not totally related to working from home in general, the proliferation of conference calls in non-IT organizations to this extent has definitely been caused by the sudden switch to work-from-home mode of working.
The main reasons conference calls started and became inevitable in IT organisations was the presence of teams in multiple locations collaborating on projects or business development activities and onsite-offshore delivery models. It did save costs because people could now communicate real time with everybody, travel was cut down to the bare minimum and calls/internet bandwidth kept getting cheaper.
But then, and gradually, attending calls became the job of many people, especially those in the upper-middle and higher management. And who do they talk to all day? Everybody in a band around their own level in their company. Many of these so called leaders are accountable for a lot of things, but don't do any of it. And a handful few are the doers who have to sit in all these calls, take note of action items, and work whenever they get time-out from these calls.
Why do we have so many calls?
Why do we have so many calls?
- Status checkpoints and sync-ups: A lot of these calls are to get everyone on the same page on any common task or project. In situations like large deals with large team working on the pursuits, these sync-ups may need to be as frequent as twice a day, because of too many moving parts moving too soon.
- Over emphasis on being on the same page: Often half my day went into getting everyone on the same page when I was working on large RFP responses. I have been part of deals where there were morning checkpoint calls and evening checkpoint calls with everybody, and then many checkpoint calls during the day with smaller groups of key people. And when you are one of the 4-5 doers in a deal team of 50 people, you'd almost kill yourself getting everyone in sync with what's going on, besides being in sync yourself with the sales strategy and moods of the leaders.
- Working sessions: With screen sharing becoming more easy during conference calls, like over Teams or Skype for Business, participants are compelled to glue themselves to screens while they talk or listen. Someone presenting stuff, updating a document, preparing notes as things get discussed, and so on have become so common that without a screen being shared it has started to feel a bit awkward being on a conference call, especially those conducted over web through softwares like Teams. The earlier method of dialing a bridge on phone was better in letting participants move around carrying their phones. But now they have to sit and watch their screens for as long as the call goes on. While it makes it more effective visually to be looking at the stuff getting discussed, it still drains the mind if dragged for too long.
- Looking busy: For many leaders in the remote-working world, all they do is to attend calls. Their relevance in the company is from 2 things - their designation and their presence in these calls. The importance any project, assignment, deal/pursuit gets is determined by who is engaged. If something's not getting sufficient seriousness, engage one more leader, preferably a bad-ass one who is known to get the job done, and the guys actually working on it lose more sleep.
- Top-down flow of stupidity: It is a cultural thing as well in many companies, and starts from the top. May be the CEO or founder chairman likes it, and to please or comply each layer below starts following the practice and it becomes the culture of the company.
- Trying to be in control, urge to review: Many senior folks who are privileged enough to get a cabin of their own are isolated to an extreme degree. They just have a connected laptop and a telephone, and all they can do with those is emails, calls and documents. It's easy for stress to build up sitting alone in such small enclosed spaces. The constant fear of losing control gets into the head and they end up asking for calls with everybody. They rarely set them up themselves coz they are too senior to send meeting invites. They'd often 'demand' for calls.
- Reviewing team members one-by-one: This is done to either create fear among the rest when one is reviewed or just to create awareness within team of what each one is doing. Another more common reason is the difficulty of catching each person individually, so it helps setting up a call where attendance of everyone is expected. But going one-by-one is a terrible waste of time for everybody on the call. Nor are the "good" objectives met ever.
- Projecting the right "corporate" personality: In certain industries, being on calls has become synonymous with work. Also, there is a certain image that one projects in these companies and it has to manifest most prominently in the calls one attends, because that's what he/she would be known as in the company. As everyone is remote, how you appear in calls is what matters. And to matter in the ecosystem, it is generally more important to be seen/heard in the calls, especially flaunting that personality, if you think you manage to get an impactful one across. It could spin your head meeting people in person after hearing their voice for long time in calls.
- Fear of appearing incompetent: I have come across many leaders who lost the political race because of not being visible and audible enough. It's like class participation in IIMs, where students get some marks for participating in the class. When it's truly observed by the instructor, the desperation is visibly pathetic.
- Gathering a herd: Now this is especially true for the weak leaders, which is the majority of them. They like to get everyone into calls and go on and on without much of an agenda. In their fear and insecurity they end up wasting times of a lot of people. It severely impedes the efficiency of their teams and hampers the outcome.
- Networking and organizational politics getting redefined: While still a lot of effective leaders prefer traveling and meeting people to build meaningful relationships and strong networks within their organizations, companies are gradually cutting down on such travel budgets. And this makes it more and more difficult to connect with people at personal level. Small talk and gossip are getting constrained by the medium of exchange. So one has to make calls to somehow achieve a degree of bonding. There are internal text messengers too in companies, but they have very limited effectiveness - with buddies you can go hours on them in say a side-window conversation while you are working on something else, but for professional connections you tend to be strictly transactional in these messengers. Smarter conversations can happen only in calls or in person.
My sincere suggestions to those who already are and those who are now getting obsessed with conference calls are:
- Think whether a meeting is necessary and whether there are better alternatives.
- Choose meeting participants very carefully.
- Don't have any meeting longer than 30 mins. Shorter the better.
- Make sure you stick to the meeting duration.
- Define the agenda very clearly and stick to it.
- Clearly articulate the agenda and expected outcome while setting up the meeting.
- Set expectations if the participants are supposed to come prepared for the calls. E.g., everyone is expected to have read the RFP.
- Encourage participants to drop out of calls if they are not required
- Don't do brainstorming on calls. Let people share ideas beforehand offline. Have some email exchanges and then have focused discussions in calls.
- Have 1-1 call if you need to speak to 1 person at a time, like for individual status updates
- Use collaboration tools like shared spreadsheets, etc. more effectively for gathering status updates rather than getting everyone on call.
- Respect everyone's time
Clearly, conference calls are here to stay, at least for the duration of our professional lives. It would be wise, therefore, to inculcate some discipline in how we go about them, as it is now capable of having significant impact on organizational efficiency. Effective use of the medium can reduce stress levels in employees, while also making them more productive.
Do throw in your ideas on how conference calls can be made more effective and meaningful.