Every IT company is talking about focusing on "Digital" these days. I've seen lots of these 50-60 year old leaders in large IT companies saying in one breath that they'll focus on Digital, IoT, AI and Cloud. Even the younger ones talk all this shit but I won't accuse them of stupidity as they are closer to my own generation. Even the older guys are not stupid for sure - I must say - as I am an Indian, and I should respect old people and Gods. I figured that sometimes when they say Digital, they mean and include IoT and AI as well. May be something else also. I am not sure whether Cloud is also implicitly meant. Perhaps it is. Perhaps when they say 'Digital, IoT, AI and Cloud', they actually mean 'Digital - IoT, AI and Cloud'. The hyphen is lost in all Indian English accents.
The first thing that irritates me about Digital of today is that the word 'Digital' is used as a noun, while it is actually an adjective. Remember Digital Watch, Digital Washing Machine? But what the hell does it mean to say - XY% of our revenue will come from Digital; or - we are very upbeat about Digital; or - We will invest in Digital. Digital what?
Here's a definition of digital (adjective) from dictionary.com
...pertaining to, noting, or making use of computers and computerized technologies, including the Internet: 'We are living in an increasingly digital world.' 'Digital activism uses social media to achieve political reform.' 'His blog is a great example of digital journalism.' 'Digital technology has revolutionized the music industry.'
This brings me to the second thing that irritates me - what the hell is this stuff that is newly tagged Digital now? Doesn't everything done through interconnected (is that even necessary?) computers come under Digital technology? What the hell is new here?
The first thing that irritates me about Digital of today is that the word 'Digital' is used as a noun, while it is actually an adjective. Remember Digital Watch, Digital Washing Machine? But what the hell does it mean to say - XY% of our revenue will come from Digital; or - we are very upbeat about Digital; or - We will invest in Digital. Digital what?
Here's a definition of digital (adjective) from dictionary.com...pertaining to, noting, or making use of computers and computerized technologies, including the Internet: 'We are living in an increasingly digital world.' 'Digital activism uses social media to achieve political reform.' 'His blog is a great example of digital journalism.' 'Digital technology has revolutionized the music industry.'
This brings me to the second thing that irritates me - what the hell is this stuff that is newly tagged Digital now? Doesn't everything done through interconnected (is that even necessary?) computers come under Digital technology? What the hell is new here?
Probably newer applications are emerging due to internet becoming more ubiquitous and accessible through means never imagined before, and that has opened a whole new world of applications and possibilities in doing things. That can be seen as an expansion of the whole Digital arena. Why this separate fuckin' term called digital - the way it's used - which doesn't even talk about all things digital and is not even grammatically correctly used?
Or may be it's just me... I need to do some googling to understand if I'm missing something but am feeling too lazy... you can use that to your advantage and call me stupid, I don't mind :)
Note: The image in this post is copied from the internet without noting the source.
Or may be it's just me... I need to do some googling to understand if I'm missing something but am feeling too lazy... you can use that to your advantage and call me stupid, I don't mind :)
Note: The image in this post is copied from the internet without noting the source.
