The vision of the government is amazingly supportive of entrepreneurship, and like never before. And, as one of my friends said soon after Modiji announced the incentives for startups, if we are not starting up even now, we probably never will. Although the incentives may not be practically of the kind and scale that would make it a cakewalk for millions of Indians, the positivity of outlook and supportive policies can make all the difference.
I am reading The Lean Startup by Eric Ries. Have finished only 43.9% of it so far in 3 weeks - quite slow by any standards. I don't know how, I've lost my habit of reading. Just like I got it 2004 from nowhere. May be it'll come back. Anyway... The book is about the right approach for building startups - the lean way - avoiding wastage of time, money and other resources. It talks about quickly building MVPs (minimum viable products) out of ideas, testing them out on samples of the target audience, testing alternatives, comparing, trashing, improving, developing, launching, testing more, improving more, and going on like that iteratively. It says - don't just go on to develop the full product thinking you know the customers want it; rather develop pieces of it to try out the concept and get feedback... and do that continuously to reach higher levels of learning and product maturity. This makes a lot of sense in theory. But execution in this manner requires tremendous alignment of thought process with the theory. I have to know more to see if it works. May be I should test this approach and see where it takes me. But there's higher risk the approach would fail for me if I don't "believe" in it at the outset. It's like trying to reach god while being an agnostic deep down. The lack of belief in the goal or the path to it will always prevent you from applying 100% of yourself behind the goal. Anyhow, I have not taken thheka to prove Eric Ries right or wrong. If his method doesn't work for me, I'll figure out what works for me and proceed. More important is that I have to get my startup moving and scaling up.
First things first... I will start practicing standup comedy from today. Wish me luck...
See you soon!